Are we in control of our own decisions? by Dan Ariely

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Deaths that made even top doctors wonder

This case happened in a hospital's Intensive care ward where Patients always died in the same bed and all on Sunday mornings at 11a.m,regardless of their medical condition.

This puzzled the doctors and some even thought that it had something to do with the supernatural.

No one could solve the mystery as to why the deaths took place at 11 AM. So a world-wide expert team was constituted and they decided to go down to the ward to investigate the cause of the incidents.

So on the next Sunday morning, a few minutes before 11 a.m. all doctors and nurses nervously waited outside the ward to see for themselves what the terrible phenomenon was all about.

Some were holding wooden crosses, prayer books and other holy objects to ward off evil........

Just then the clock struck 11...

and then......

Bedilu Chala, the part-time Sunday sweeper from Ethiopia, entered the ward and Unplugged the life support system & plugged in the vacuum cleaner!!!!!!!!!!

Are men really this easy to manipulate?

From the book Nudge, Page 3:

"... the power of small details comes from focusing the attention of users in a particular direction. A wonderful example of this principle comes from, of all places, the men's rooms at Schiphol Airport in Amsterdam. There the authorities have etched the image of a black housefly into each urinal. It seems that men usually do not pay much attention to where they aim, which can create a bit of a mess, but if they see a target, attention and therefore accuracy are much increased. According to the man who came up with the idea, it works wonders. 'It improves the aim,' says Aad Kieboom. 'If a man sees a fly, he aims at it.' Kieboom, an economist, directs Schiphol's building expansion. His staff conducted fly-in-urinal trials and found that etchings reduce spillage by 80 percent."